Personification
When something other than a human being (often an abstract
quality) is treated as a human being -- as when we speak of
blind Justice -- it is said to be personified. See also
allegory and apostrophe.
From the Guide to Literary Terms by Jack Lynch.
Please send comments to jlynch@andromeda.rutgers.edu.
Note: This guide is still in the early stages of development. Bear with me.