OUTLINE

Industry Analysis:

Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the "Business Source Elite" database.

Competitive Landscape:

Start with the County Business Patterns, then consider corporate directories, both geographical and industrial. Search the "ReferenceUSA" database.

Market Analysis:

Navigate the Summary Files from the Census 2000, and look at the Consumer Expenditure Survey. Consider aggregator sites online.

Promotion and Marketing:

Consider venues for promoting your company, product or service, including newspapers, radio, and online.

Business Plan Samples:

Know what actual plans look like, both online and in print.

Legal and Business Mattters:

Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer.