open book Business Plan Workshop:
The Marketing Plan
Ka-Neng Au
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INDUSTRY
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MARKET
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OUTLINE

Industry Analysis:
Look at government sources of statistics on economic activity in industries and states, and then consider trade associations as information sources. Search the "Business Source Premier" database.

Competitive Landscape:
Start with the County Business Patterns, then consider corporate directories, both geographical and industrial. Search the "ReferenceUSA" database.

Market Analysis:
Navigate the Summary Files from the Census 2000, and look at demographic maps. Consider aggregator sites online.

Promotion and Marketing:
Consider venues for promoting your company, product or service, including newspapers, radio, and online.

Business Plan Samples:
Know what actual plans look like, both online and in print.

Legal and Business Mattters:
Find out about registering or licensing your business in New Jersey, and locate an accountant or lawyer.
http://newarkwww.rutgers.edu/workshops/bpw.htm
This page was last updated 11 February 2010.
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