Business Plan Research
Week 2: Industry Analysis

1. How are industries defined?
   1. U.S. industrial classification schemes
      • know the differences between SIC, NAICS, HTS.
   2. Some alternate schemes for industry categories.
      • consider the problems with industry definitions.
   
   
   
2. How are industries measured?
   1. Know the differences between production, shipment, revenue.
   2. Major U.S. Government sources of industry data.
   3. Some private sector sources of industry data.
   
   
   
3. Do some look-ups
   1. Search the NAICS Index for your industry code.
   2. Retrieve some relevant data from the 1997 Economic Census.
   
   
   
4. For further assistance, consult the Industry Research Guide.