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   Business Research is like
   Solving a Jigsaw Puzzle

Jigsaw Puzzle

Survey the Landscape
Look at the picture on the box. Consider the orientation and dimensions.
Build a Framework
Find all the edge pieces and carefully build the frame.
Sort the Pieces
Aggregate similar-looking pieces before assembling.
Fill in the Gaps
Finish the puzzle, but be prepared to question your assumptions.

Business Research

Establish a Context
Understand what the final result should include: facts, figures, analysis.
Form an Outline
Determine the broad areas for research: competitors, statistics, references.
Locate Key Pieces
For each area, ask questions in order to obtain relevant details.
Fill in the Gaps
Write the report, using print, electronic, and human resources.

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Updated 16 June 2000
Ka-Neng Au (
Roberta Tipton (