Business Research Strategies

Doing business research can be a daunting experience, especially when it involves data (and it almost always does). Where does one begin? What is the next step? What sources of information are there? As a guide, consider these five broad areas of business research questions:

Company and Organization

Industry and Product

Topics and Events

Economic and Financial Data

Demographics and Consumers


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Ka-Neng Au (au@newark.rutgers.edu)
http://newarkwww.rutgers.edu/guides/business/busres.htm
Revised 28 January 2004