QUESTIONS FOR PRODUCT & INDUSTRY RESEARCH

Questions to consider while researching a product.

Barbara Gross
Business Communication
22:373:551

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Robert Rothberg
Introduction to Marketing
29:630:328

1. What are the product's "statistics"?: What is the size of the market?; How many firms manufacture the product?; What are their market shares?; Have sales been up or down over the past few years?; Are there predictions for future sales?
2. What current developments are reported?: What government regulations may affect the product?; Have any new health hazards been reported?; Are there new technological developments that may make the product obsolete?; Will any recent related developments affect the future of your product?
3. What competitors may thwart our plan?: Who are your competitors?; Where are they located?; How big are they?; Do they specialize in this product or manufacture it as a sideline?
4. What else can you find out?: Start-up costs?; Necessary equipment?; Industrial processes?

For more current information, consult the Industry Research guide. [http://www.libraries.rutgers.edu/rul/rr_gateway/research_guides/busi/industry.shtml]

http://newarkwww.rutgers.edu/guides/business/buscomm2.htm
Revised 2 October 2000
Ka-Neng Au (au@andromeda.rutgers.edu) and Roberta Tipton (tipton@andromeda.rutgers.edu)
Questions? Comments?

Questions to consider while researching a product.

Barbara GrossBusiness Communication22:373:551

Robert RothbergIntroduction to Marketing29:630:328

Barbara Gross
Business Communication
22:373:551

Robert Rothberg
Introduction to Marketing
29:630:328