Find and understand your customers.

1. Use government sources of demographic information

• Census 2000 Gateway.
  Shortcuts:
  • Statistical Abstract of the United States. Washington, DC: Bureau of the Census, annual and at U.S. Census Bureau website.
  • County and City Data Book. Washington, DC: Bureau of the Census. Portions are also at U.S. Census Bureau website.
  • State and Metropolitan Area Data Book. Washington, DC: Bureau of the Census. Portions are also at U.S. Census Bureau website.
• Current Population Reports. Special studies in six series, put out irregularly by the Bureau of the Census. Consult the Subject Index to Current Population Reports as well as the Census Catalog & Guide (Population section), both of which are at the Reference Desk.

2. Use non-governmental sources of demographic information.

• The ... Study of Media and Markets. NY: Simmons Market Research Bureau. Annual.
• The New Jersey Municipal Data Book. Montclair, NJ: New Jersey Associates. Annual.
• New Jersey Legislative District Data Book. New Brunswick, NJ: Bureau of Government Research, Rutgers, The State University. Annual.
• Demographics USA: County. Market Statistics, Division of Bill Communications. Annual.
• American Demographics. A readable journal devoted to demographic trends. Also available online.