Business Research: A Plan of Attack

1. Journals and Magazines

• Business Source Premier
• Business & Industry

2. Newspapers

• Factiva (also has company profiles)
• LexisNexis Academic (also has Hoover's reports)
• Regional Business News

3. Trade Associations

• Search for a trade association for your industry with the ASAE's Gateway to Associations
• Consult the Encyclopedia of Business Information Sources (DANA Reference Desk, KILMER Reference Business Counter 1) for other listings of trade associations and trade journals

4. Public Companies

• D&B Million Dollar Database to find prospects and competitors by industry and location
• Datamonitor Business Information Center for company profiles
• Mergent Online for up to 15 years of company financials
• Investext for equity stock reports from investment firms and brokerage houses

5. Private Companies

• D&B Million Dollar Database to find prospects and competitors by industry and location
• ReferenceUSA to find even more companies

6. Industry Analysis

• Standard & Poor's Industry Surveys (CAMDEN REF Index Area, DANA Reference Desk, KILMER REF Business Counter 2) for industry overviews, major players, and basic statistics
• D&B Key Business Ratios for industry norms and ratios for solvency, efficency, and profitability
• Datamonitor Business Information Center for industry sector reports

7. Research Guides

• Refer to the Rutgers Business Research Guide for more resources.
• Your human guides are Ka-Neng Au and Roberta Tipton