Business Research: A Plan of Attack

1. Journals and Magazines

• Business Source Premier for academic journals
• Business & Industry for trade publications
• Tablebase for tabular data e.g. market share

2. Newspapers

• Factiva (also has company profiles)
• LexisNexis Academic (also has reports from Hoover's, ISS, and S&P)
• Regional Business News (includes NJBiz and Crain's New York Business)
• Access World News

3. Trade Associations and Research Centers

• Search for a trade association for your industry with the ASAE's Gateway to Associations
• Consult the Encyclopedia of Business Information Sources (DANA Reference Desk, KILMER Reference Business Counter 1) for other listings of trade associations and trade journals
• You can also search the Encyclopedia of Associations and the Research Centers and Services Directory to identify organizations by industry or area of interest (but details will require a fee).

4. Public Companies

• MarketLine Business Information Center for company profiles
• Mergent Online for up to 15 years of company financials
• Investext for equity stock reports from investment firms and brokerage houses

5. Private Companies

• ReferenceUSA to find prospects and competitors by industry and location

6. Industry Analysis

• Standard & Poor's Industry Surveys (CAMDEN REF Index Area, DANA Reference Desk, KILMER REF Business Counter 2) for industry overviews, major players, and basic statistics
• D&B Key Business Ratios for industry norms and ratios for solvency, efficency, and profitability
• MarketLine Business Information Center for industry sector reports
• Mergent Online for selected industry reports for world regions
• Mintel for product and industry market research reports

7. Regulations

• Refer to N.J. Regulations from the New Jersey Administrative Code for requirements for specific business activities e.g. N.J.A.C. 8:43A, Ambulatory Care Facilities.
• You can also search the entire Code of Federal Regulations, which is the codification of the rules published by the executive departments and agencies of the Federal Government.

8. Research Guides

• Refer to the Rutgers Business Research Guide for more resources
• Your human guides are Ka-Neng Au and Roberta Tipton.